The Challenge
Driving Qualified Personal Injury Attorney Demand at Scale
Thumbtack needed to grow its personal injury attorney vertical by driving more traffic to the platform and, more importantly, converting that traffic into qualified customers ready to connect with attorneys. As a marketplace, Thumbtack’s success depended on delivering consistent, high-intent demand that professionals on the platform could convert.
Our Approach
Your Product Matters designed and executed a demand-generation strategy built to scale traffic while protecting lead quality:
- Traffic growth campaigns targeting users actively searching for personal injury legal help
- Audience and intent targeting to prioritize users most likely to need and qualify for, attorney services
- Qualification and routing to ensure the leads reaching Thumbtack’s platform were genuine, actionable prospects rather than low-intent clicks
- Ongoing optimization across channels to improve both the volume and the quality of delivered customers over time
The Results
- Increased platform traffic from users specifically searching for personal injury legal services
- A consistent stream of qualified customers delivered to Thumbtack’s personal injury attorney vertical
- Stronger lead quality that supported better conversion rates for attorneys on the platform, reinforcing the value of the marketplace itself
Why It Worked
For a marketplace like Thumbtack, growth only matters if it’s growth that converts. By combining top-of-funnel traffic generation with tight qualification standards, we helped Thumbtack scale its personal injury vertical without sacrificing the lead quality that keeps professionals on the platform successful.
